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Reduce,
Reuse, Recycle We
believe that all companies should actively participate in environmental
protection and so we have implemented a range of computing and telecoms
technologies to lessen the impact of our work on the environment. Reduce
- Our
CPUs, monitors and printers are all EPA Energy Star-compliant.
- We
use a web-based proofing system which dramatically reduces our output
of paper proofs. Adobe Acrobat PDFs are viewable on any computing platform
using the free Adobe
Acrobat Reader.
- Some
jobs are never printed at all but are supplied instead as PDFs to be
distributed electronically via the client's own intranet.
- Where
appropriate, we recommend digital print which bypasses the film and
plate-making stages involved in traditional printing techniques.
- We
are acutely aware of transport-related pollution and so do not request
meetings with clients unless absolutely necessary. The technologies
we have adopted facilitate a high level of client involvement in projects,
are time-efficient, and have minimal impact on the environment.
Reuse
- Where
possible, we use second-user machines to reduce pollution caused
by computer dumping.
- Our
toner cartridges are part-recycled.
- Packing
materials are reused.
Recycle
- Obsolete
machines are given away to others with less demanding computing needs.
- All
spent toner cartridges are recycled through the Apple Clean
Earth Campaign.
- Old
paperwork, periodicals and direct mail are sent for recycling. Anything
containing client details or sensitive information is mechanically shredded
first.
Paper Although
paper is biodegradable, as designers we recognise that some of the printed
work we're involved in eventually finds its way into landfill sites. Britain
recovers markedly less paper for recycling than the EU average and only
around 55 per cent of all fibre currently used in the manufacture of paper
and board in the UK is derived from waste paper. If
clients prefer to use recycled or non-wood-based stock we will work
closely with printers to ensure that their wishes are met, as long
as a suitable stock for the job is available. It
is, however, important to bear in mind that even paper recycling, particularly
de-inking, is itself an industrial process with its own waste products
and is therefore not a complete solution.
How
Much Is Enough? In
our view we should all take responsibility for the source of the
problem - the volume of printed output - and tackle it where possible.
We therefore ask clients to please consider the following points when
commissioning work:
- How
many printed copies of your work do you really need?
- How
will you accurately target its distribution so that the bulk of it doesn't
end up in a landfill?
- Who
is your target audience and are they likely to have internet facilities?
Could some, or perhaps all, copies of your work be distributed electronically
as a PDF?
- If
the publication is to be distributed locally could you assist a local
recycling initiative by including details of their facilities?
- If
you still find you've printed too many copies is there a school or charity
that might be able to use the surplus so that it's not simply thrown
away?
Links COMPUTER
RECYCLING 1.5
million PCs are discarded to UK landfill sites every year (Source: BBC,
March 15, 2004). Several charities accept used PCs, monitors and peripherals
for refurbishment and distribution to education projects here and abroad.
Please see the following links for further information:
Oxfam
accepts old mobile phones, computers and toner cartridges. For more information
see: www.oxfam.org.uk/what_you_can_do/recycle/index.htm GENERAL
RECYCLING www.wastewatch.org.uk
Information on all aspects of recycling. www.nrf.org.uk
Database to help you source recycled products.
www.recycle-more.co.uk
Find recycling facilities in your area. www.wigglywigglers.co.uk
Worm composting and nature conservation products.
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